A Blueprint for Planning Special Events

By TINA L. PUGLIESE, APR, Pugliese Public Relations

tina puglieseA special event is a one-time event focused on a specific purpose such as a groundbreaking, grand opening or other significant occasion in the life of a business.

The following steps are offered to help guide your event planning.

Develop strategies for success

Develop ways to evaluate the event's success.

Make a Checklist

A checklist provides a step-by-step guide to organizing and executing a special event.

Create a Budget

The objective is to provide event planners with a financial blueprint. The budget should be specific, and include revenue opportunities, if any, as well as expenses for printing, permits, insurance, speakers, and food.

Consider Logistics

There are many details to be checked. Major areas to consider and plan for include: size of space or building used, utility support needed, setup (tables and chairs, tents, portable toilets, parking, signage), coordination, cleanup, emergency plans, transportation, and public services such as police and fire departments.

Plan Publicity

Promoting a special event takes creative thinking balanced with practicality. The primary objective is to publicize the event, but secondary objectives should be considered:


information box for tina pugliese link to tina pugliese's web site

tina's column info click to go to tina's previous column
palm beach business.com
APRIL 6, 2009 click to go home
click to go back to the top
Delray's Online Business and Community Newspaper