Publix fund raises $2.3 million for Haiti relief

LAKELAND — In its first four days collecting money chain-wide through the Haiti Relief and Development Fund, Publix customers and associates have contributed more than $2.3 million to the American Red Cross for relief efforts.

“Our customers and associates have always shown great compassion and generosity toward others,” said Maria Brous, director of media and community relations. “We are humbled by our communities’ outpouring of support for our neighbors. Based on the need, we couldn’t make the significant impact without our customers. They are the key to a successful register donation program.”

Publix established the fund Jan. 13 to offer its customers and associates a way to directly assist those in Haiti affected by the recent earthquake. Customers are able to donate any amount by adding it to their grocery totals when checking out at Publix registers. The program will continue for a few weeks, based on customer response.

In a separate donation, Publix Super Markets Charities donated $100,000 to American Red Cross for relief efforts for the areas affected by the earthquake.

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