DELRAY BEACH — Stocks fell Tuesday as investors reacted to the report that home sales plummeted in July. The Dow fell 133.96 points, or 1.32 percent, to 10,040.45; the Nasdaq composite fell 35.87 points, or 1.66 percent, to 2,123.76; the S&P 500 fell 15.49 points, or 1.45 percent, to 1,051.87.
DELRAY BEACH — Stocks began the week on a moderately down note. The Dow fell 39.21 points, or 0.38 percent to 10,174.63; the Nasdaq composite fell 20.13 points, or 0.92 percent, to 2,159.63; the S&P 500 fell 4.33 points, or 0.40 percent, to 1,067.36.
You will want to know if syndicates and wire services are picking up your story. That is where a subscription to a clipping service can help. These services scan thousands of newspapers, magazines, and Web sites and monitor television talk shows and news programs looking for mention of your company or product.
DELRAY BEACH — Unemployment rose slightly statewide in July but by a more significant margin in Palm Beach and Broward counties, according to Florida’s Agency for Workforce Innovation. The agency’s monthly report did show one sliver of positive news: Florida gained 2,700 jobs in the 12 months through July, the first time that’s happened in more than three years.
FORT LAUDERDALE — A Palm Beach County man and three Broward residents have pleaded guilty to fraud and other charges related to a $2.5 million mortgage fraud scheme involving homes throughout the two counties.
Have a strategy. Tailor your strategy for each public relations opportunity. Think about the audience you want to reach and how to create excitement. An effective part of your strategy should be to enforce your organization's core messages in all news releases.
Last week, Apple Inc. made this announcement regarding its third quarter earnings: Apple today announced financial results for its fiscal 2010 third quarter ended June 26, 2010. The Company posted record revenue of $15.7 billion and net quarterly profit of $3.25 billion, or $3.51 per diluted share. These results compare to revenue of $9.73 billion and net quarterly profit of $1.83 billion, or $2.01 per diluted share, in the year-ago quarter. Gross margin was 39.1 percent compared to 40.9 percent in the year-ago quarter. International sales accounted for 52 percent of the quarter’s revenue.
Timeliness is key. Pretty good answers now are a lot more valuable than perfect answers tomorrow. If the story is breaking and the reporter calls now, you need to react quickly. If you have to take 20 minutes to prepare message points and sound bites, do so.
WEST PALM BEACH — A Palm Beach County tax preparer has received six months in prison after pleading guilty to three counts of willfully filing false personal income tax returns.
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DELRAY BEACH — Thursday was a busy day for Mayor Woodie McDuffie, Chamber of Commerce President Mike Malone and the ceremonial ribbon and oversized scissors used to christen nascent enterprises. Subway, Blue Coast Grand Openings 
Larry Grinnell 
Nancy Proffitt
